Caiado Guerreiro advises on the sale of Hang My Ads

Caiado Guerreiro advised on selling the Portuguese company Hang My Ads to the Canadian Clearpier in an overall deal worth approximately 32 million euros. Hang My Ads, founded by Sara Lameira and Rodrigo Jogo, has managed mobile application campaigns for a decade. Under the agreement, the founders of the Portuguese company will continue to run the business from Lisbon.

The deal was developed by the firm’s M&A team, led by Joana Gomes dos Santos, who highlights “the important and successful role of the office team and all those involved. Ana Castro Gonçalves, lawyer and partner in the tax department, also participated in the transaction.

“After nine years of developing the business sustainably and with constant growth, we felt that we had reached a stage in the life of Hang My Ads where it was important not to be alone in continuing this growth trajectory. The Mobile Marketing industry is in a phase of maturation where, as in any other industry, synergies between companies in the same business area but with different specificities are a way of achieving transversal growth through a 360º offer to customers. The acquisition of Hang My Ads, as a specialist in Rewarded Traffic, by the Clearpier Group, is therefore aimed at providing a holistic offering. The acquisition turned out to be a normal but lengthy process, and fortunately, we could count on the excellent assistance of Joana Gomes dos Santos. Furthermore, the lawyers at Caiado Guerreiro have been with us practically from the beginning, and it was natural for us to count on their help in this process,” explains Rodrigo Jogo, founder of Hang My Ads.

João Caiado Guerreiro, the firm’s managing partner, praises “the work developed” and, as always, “the close relationship between Caiado Guerreiro and its clients, enabling operations of this dimension to be carried out flawlessly”.